Description

About the Role

We’re looking for someone who doesn’t just market books.

We’re looking for someone who reads them. Lives in the fandom. Knows why readers go absolutely wild for a series.

At Entangled, marketing isn’t a support function. It’s how we build movements. The VP of Marketing owns that – across marketing strategy, brand, paid media, creative, events, and communications – and is accountable for turning great books into cultural moments.

This is not a role for someone who sets strategy and delegates execution. You’ll lead a team of marketers while doing real work yourself: shaping campaigns, making budget calls, reading the data, and staying close enough to fandom culture to know when we’re on to something.

You’ll report to the President and help define what Entangled becomes – not just as a publisher, but as a brand expanding into experiences like gaming, live events, and other direct-to-consumer products. If you care about the craft of marketing and the stories being marketed, this is the role.

Requirements

What You’ll Do

• Build and protect Entangled, our imprints, our books and IP as brand assets that attract readers and fans and convert them – not just at launch, but over the life of a series, an author relationship, and an ecosystem of experiences
• Develop and grow our reader community across channels, deepening engagement with existing fans while continuously bringing new audiences into the Entangled universe
• Work closely with publishers, editors, and product teams to define marketing goals for each title and product launch, then coordinate all functional marketing resources (e.g.  brand, paid media, comms, creative, social) to execute against those goals
• Set the go-to-market strategy for major launches and ensure it runs from positioning and messaging through creative execution and paid amplification
• Own performance marketing outcomes: know what’s driving growth, what’s not, and make clear-eyed calls on where to invest and where to cut
• Direct creative services so that assets across every channel are on-brand, compelling, and built around what actually moves readers
• Lead and mentor the marketing team, setting a high bar for both quality and accountability, developing junior talent, and building a team culture where doing the work matters as much as having the ideas
• Represent marketing at the leadership level: bring clear thinking on budget, strategy, and results, and be a genuine partner to the CEO, President and other functional leads

Who You Are

• You have a genuine passion for romantasy and genre fiction. You’ve read the books, you understand the fandom, you know what makes readers obsess
• You’ve worked across brand, paid media, communications, and creative. You’re credible in all of them, not just one
• You’ve led and mentored a marketing team, and people have grown under you
• You think in terms of outcomes, not activity; and you hold yourself and your team to that standard
• You’re comfortable in a lean, fast-moving environment where ambiguity is a given and no two launches look the same
• You close the loop. Strategy without execution and measurement isn’t interesting to you
• You like data and are familiar with the tools and metrics of modern performance marketing (paid social, search, attribution modeling) and financial performance  
•  You’re excited about what’s next and about building a team that flexes against different products: books, games, events, expanding IP, and the role marketing plays in all of it

Ideal Background

We’re less interested in traditional publishing experience than in your ability to build and engage audiences and drive revenue. You likely have 10+ years of marketing experience with meaningful exposure across multiple disciplines, and time spent leading a team.

You may have come from:

• Book publishing or entertainment media
• Consumer brands with passionate, fandom-driven audiences
• Creator economy or community-led growth companies
• Streaming platforms or digital media
• Startup or growth-stage companies where you wore multiple hats

Bonus Points

• Experience marketing in the romantasy, romance, or genre-based space
• Proven track record building or growing a brand or fan community
• Experience with live events, experiential marketing, or gaming audiences