Description
Job Summary/Basic Function:
The Digital Marketing Manager will develop, execute, and optimize comprehensive marketing strategies to drive book discovery, reader engagement, and sales. This role requires a modern marketer who is fluent in today’s digital landscape and deeply familiar with the evolving publishing industry from metadata optimization to influencer partnerships and community engagement. Additionally, the candidate will play an instrumental role in the strategic development of integrated marketing plans, including email marketing, direct marketing, conference planning, course adoption marketing, website management, webinars, and author events at Teachers College Press/Columbia University, the leading university press in the Education field. This position is based in our New York City office.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
Digital Strategy & Campaign Management
Develop and execute integrated digital marketing campaigns for new titles, backlist, and author brands
Manage full-funnel marketing strategies from awareness through conversion and reader retention
Analyze campaign performance using data-driven insights and adjust strategies accordingly
Manage and participate in launch meetings, weekly sales performance meetings, weekly acquisitions meetings, and the like.
Social Media
Oversee all social media platforms (Instagram, TikTok/BookTok, Facebook, Bluesky, YouTube, WhatsApp, LinkedIn)
Create and manage content calendars aligned with publication schedules and seasonal academic trends
Build and nurture communities among educators, researchers, and academic readers
Identify and manage partnerships with education influencers, thought leaders, and academic bloggers
Multimedia Content Creation & Strategy
Develop content strategies that drive organic traffic and position Teachers College Press as an authoritative voice in education and related disciplines
Plan, script, and produce high-quality, engaging video content tailored for social media (TikTok, Instagram Reels, YouTube Shorts), company blogs, and live webinars.
Strategically highlight upcoming book releases, backlist titles, and individual author platforms to expand audience reach and drive engagement.
Cross-Functional Collaboration: Partner with the marketing, editorial, and PR teams to align video content with broader promotional campaigns and seasonal publishing schedules.
Performance Tracking: Analyze video performance metrics (views, watch time, engagement) to refine content strategies and maximize ROI.
Email Marketing
Design and execute email marketing campaigns including newsletters, launch sequences, and automated drip campaigns
Grow and segment subscriber lists to deliver personalized content to educators, librarians, academics, administrators, and booksellers
A/B test subject lines, copy, and CTAs to optimize open and click-through rates
SEO / AEO
Implement SEO and Answer Engine Optimization (AEO) best practices for the publisher’s website, author pages, and blog content
Optimize book metadata (title, description, keywords, categories) across retail and academic platforms
Digital Advertising
Plan and manage paid advertising campaigns across Google Ads, Meta Ads, Amazon Ads, and academic/professional channels
Monitor budgets, bids, and performance metrics (ROAS, CPC, CTR) to maximize ROI
Retarget audiences and leverage lookalike modeling to reach new readers across academic and public education communities
Publishing Industry Expertise
Stay current on publishing trends including AI-assisted tools, ebook growth, and subscription and library platforms, such as Ebsco and Overdrive
Work with tools such as Biblio, HubSpot, NetGalley, Edelweiss, and academic databases
Collaborate with editorial, sales, and publicity teams to align marketing with publication dates and sales goals
Requirements
Minimum Qualifications:
Bachelor’s Degree
3–5+ years of digital marketing experience, with at least 2 years in publishing, academic publishing, education media, or a content-driven industry
Proven expertise in social media management, email marketing, SEO/AEO, and paid digital advertising
Hands-on experience with marketing platforms: Adobe or Canva, Google Analytics 4, Meta Business Suite, Amazon Advertising Console
Solid understanding of book retail and academic library ecosystems (Amazon, Bookshop.org, library platforms)
Strong analytical skills and comfort with performance dashboards and KPI reporting
Excellent written and verbal communication skills
Preferred Qualifications:
Experience marketing to academic, educator, or policy-focused audiences
Familiarity with AI marketing tools (e.g., ChatGPT for content, Jasper, Canva AI)
Knowledge of e-book marketing strategies
Experience working with Edelweiss and NetGalley
Genuine passion for education, social justice, and the power of ideas to drive change
To apply, please submit your resume, a cover letter, and links to campaigns or digital work you are proud of.
