Description

Key Responsibilities

• Develop bold, creative, and strategic marketing and publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels
• Develop and deliver targeted campaign execution across all channels, including writing press releases, content creation, pitching media, advertising, partnerships, digital and social media, trade and consumer shows, marketing materials, website development, consumer marketing, and author events
  Collaborate closely with authors, agents, editors, and sales reps to communicate and align marketing and publicity plans with creative vision with a focus on sales targets
• Ensure campaigns are delivered on time, within budget, and with measurable success
• Analyze performance and ROI of marketing and publicity efforts and apply insights to optimize future campaigns.
• Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, trade shows, and trade pitches
• Partner with international teams to maximize global promotional opportunities and asset sharing
• Use data, consumer insight, author knowledge and market research to shape audience targeting, media pitches and campaign strategy
• Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners
• Other projects related to focused categories and general department responsibilities

Requirements

• 5+ years delivering successful, strategic marketing and publicity campaigns
• Excellent author care skills and experience and extensive network of media and booksellers
• Strong writing, copyediting and communication skills and the ability to build effective working relationships across teams and with authors.
• A collaborative, team-focused attitude with a willingness to share knowledge and grow with the business with excellent communication and organizational skills, and the ability to build strong working relationships with multiple stakeholders
• Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, nature and nautical
• Stellar time-management skills, organized and detail-oriented, and capable of multi-tasking with the ability to prioritize, meet deadlines and work both collaboratively and independently and demonstrate good follow-up and follow-through
• Proficiency in Microsoft Office Suite and Adobe Pro