PW JobZone

Description

The Publicist plans and implements marketing and sales strategies and tactics in the areas of publicity, promotion, social media, events, awards, and public relations. S/he has a high level of interaction with book reviewers, local, national, and international media (both print and online), traditional and social media, both trade and scholarly, to seek media coverage of Press products and Press achievements. The Publicist tracks, analyzes, and reports on results of publicity and outreach campaigns to develop recommendations for future publicity campaigns. Working under the supervision of the Marketing and Sales Director, and in cooperation with other members of the Marketing Department, the role includes:

Media Outreach

*Plans and executes publicity promotions to the media for Press books and authors to increase visibility for Georgetown University Press books and authors, the Press itself, and Georgetown University.
*Sends out review copies for each book and writes press releases.
*Contacts members of the media by email, phone, or in person.
*Pitches articles and opinion pieces.
*Works with authors to promote their books.

Events and Awards

*Brainstorms, pitches, and coordinates book and author events at think tanks, bookstores, associations, conferences, universities (including Georgetown University), and other venues, both locally and nationally, while ensuring events are on budget.
*Conceptualizes a programming strategy consistent with the goals and mission of the Press and university to engage local and national communities.
*When possible, arranges for book sales at the events.
*Researches and submits titles to awards and promotional lists.

Social Media and Public Relations Contact

*Coordinates and manages the Press's presence on its blog, Facebook, Twitter, YouTube, and other social media platforms as appropriate.
*Collaborates with other marketing personnel to coordinate social media priorities across the press, including Press themes and special events.
*Conducts outreach to bloggers and other web/social media influencers to promote Press authors and titles.
*Tracks, analyzes, and reports on results of publicity and outreach campaigns to develop recommendations for future publicity campaigns.
*Disseminates news about the Press to the appropriate channels.
*Maintains relationships with GU's Office of Communication and ensures visibility for the press on campus.


Requirements

Qualifications

*Bachelor's degree and 3-5 years of experience in the publicity field (or equivalent combination of education and work experience)
*At least 3 years of experience in publishing, preferably scholarly or nonfiction, and in social media outreach and analytics
*At least 3 years of experience working directly with book reviewers, bloggers, features and op-ed editors, and radio/TV/Cable
interview bookers
*At least 3 years of experience working with databases, producing podcasts and videos, and pitching trade books to the media
*At least 3 years of experience in promoting monographs to appropriate review outlets, listservs, and other platforms, as well as working directly with authors to facilitate promotion of events and onsite book sales through available booksellers
*Superior writing and communications skills, with excellent proofreading and interpersonal communication skills
*Strong organizational skills with the ability to juggle and prioritize multiple tasks to meet deadlines
*Ability to work well in teams and independently, and to problem-solve under pressure
*Knowledge of key trade review outlets, influential media outlets, and key media contacts

Preferred Qualifications

*Proficiency in Microsoft Office Suite and Adobe Creative Cloud
*Experience with social media analytics/measures of engagement
*Familiarity with tagging content for discoverabllity and tracking
*Experience with social media for business/higher education markets (for example, using Twitter and Llnkedln to engage appropriate audiences)
*Experience with FileMaker Pro Advanced or similar database program

Job Information
  • Location:
    Washington, Dist. Columbia, 20007, United States
  • Job ID:
    48957480
  • Posted:
    June 12, 2019
  • Position Title:
    Publicist
  • Company Name:
    Georgetown University Press
  • Job Function:
    Publicity
  • Entry Level:
    No
  • Job Type:
    Full-Time
  • Job Duration:
    Indefinite
  • Min Education:
    BA/BS/Undergraduate
  • Min Experience:
    3-5 Years
  • Required Travel:
    10-25%
Jobs You May Like
Book Publicist/Senior Publicist
SparkPoint Studio
Phoenix, AZ, United States
Publicity Manager, Trade Books
VIZ Media
San Francisco, CA, United States
Publicity and Marketing Associate
Pegasus Bokoks
New York, NY, United States
Director of Field Sales and Events
Houghton Mifflin Harcourt
New York, NY, United States