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Marketing Manager

Spotlight Preferred
Univ. of Washington Press
Seattle, Washington, United States (on-site)
13 days ago

Description

UW Press has an outstanding opportunity for a full time Marketing Manager.

The Marketing Manager is responsible for managing the press’s exhibits, course adoption, direct marketing, advertising, and awards programs.  A key member of the press’s marketing and sales team, this position works collaboratively with press colleagues across departments to plan and implement promotional plans and campaigns for all press and distributed titles.

RESPONSIBILITIES:

Manages exhibits program

• Works collaboratively with acquisitions and marketing colleagues to plan annual schedule of conference and trade shows (15-20 per year) and build appropriate book lists
• Plans and manages all aspects of exhibit arrangements:  booth reservations and furnishings; shipment of books, catalogs, and other promotional materials
• Creates conference landing pages on press website, as needed
• Sends pre-conference e-mail alerts; works with Publicity Manager on related social media
• Reconciles and submits exhibit orders
• Manages budget for exhibits program
• Contracts with combined book exhibitors for unattended conferences
• Travels, as needed, to select conferences and trade shows

Manages course adoptions and other direct marketing campaigns

• Identifies target audiences for direct marketing and course adoption campaigns
• Generates content for digital and print mailings
• Creates promotional materials in digital and print formats; manages printing and delivery
• Builds and maintains in-house lists for course adoption campaigns
• Approves and tracks examination and desk copy requests
• Reports on results of course adoption efforts
• Manages budget for direct mail program.

Manages advertising program

• Creates annual budget and schedule for advertisements in conference programs, journals, and other venues, as appropriate
• Works with Art Director and Design Assistant to create advertisements; coordinates delivery of materials and payments

Manages book awards program

• Develops annual list and schedule of book awards and identifies titles for submission
• Submits titles to scholarly societies and other organizations to meet award submission deadlines; tracks and reports results

Cover and catalog copy

• Solicits and tracks blurbs for seasonal catalogs and back jackets and covers from external reviewers high-profile scholars and trade authors in close consultation with the Acquisitions department.   
• Prepares cover copy for all new books in collaboration with Editorial, Design, Production colleagues



Requirements

MINIMUM REQUIREMENTS:

• Bachelor’s degree
• 2-3 years of relevant work experience in publishing or related field

ADDITIONAL REQUIREMENTS:

• Excellent interpersonal skills
• Ability to communicate clearly, accurately, and effectively both in writing and in person
• Excellent organizational skills, plus proven ability to handle multiple projects simultaneously with close attention to detail
• Ability and desire to work both independently and cooperatively in a highly collaborative environment
• Commitment to using an understanding of the diversity of human experiences in promoting the press’s publishing program
• Sensitivity to language relating to race, gender, sexuality, and ability/disability.
• Proficiency in using Microsoft Office and working with databases

DESIRED:

• Experience in book publishing or marketing with a university, or trade publisher
• Familiarity with or affinity for the press's editorial program and fields of focus
• Demonstrated interest in equity, inclusion and justice
• Proficiency using Adobe InDesign

Job Information

  • Job ID: 66793779
  • Workplace Type: On-Site
  • Location:
    Seattle, Washington, United States
  • Company Name For Job: Univ. of Washington Press
  • Position Title: Marketing Manager
  • Job Function: Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 2-3 Years
  • Required Travel: 0-10%
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